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A good design is effective and efficient in fulfilling its purpose. It makes a good first impression. Design keeps your content user-friendly. "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs
When heart and mind works together, things get better. The idea here is that whatever you do, do it with your heart. Put love into everything you do. Also use your mind to analyze things. Check things whether you are doing it correctly.
Good design is functional. Function refers to what the product must do in order to be successful. Everything in a design is aimed towards the accomplishment of the goal. It is effective and efficient in fulfilling its purpose. The most visually dominant feature in a design should be the most important part of the message.