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A website should fulfil its purpose. Different kinds of websites have different purposes depending on who the audience is. A good website will sell your products or services, it is important that your website should be user friendly, represents your product or services, professional, beautiful, and easily navigable.
Thanks to the internet, and new world of marketing now exists. Having a website potentially means thousands of people will see your product or services at any time 24/7. You can attract new business by using different marketing techniques. Your website is an investment in the success of your business.
The idea here is that to understand your consumer so deeply that it is no less than understanding your wife. Your customer is not moron they are smart enough to know your product/services, they want all the information about your product. Understand and build a strong relationship with your customer same as it is with your spouse.
There will always be a reason for everything happens. Realize that if something excites you, it is connected to your purpose. Good things may lay ahead for you. Everything that happens for a reason teaches you valuable lessons. "Everything happens for a reason, even when we’re not wise enough to see it." - Oprah Winfrey.
In order to feel passion for doing something you must do it from your heart. You can be really passionate about something but if you’re not doing it on purpose, you are not serious. Only purpose will keep your passion alive. Purpose motivate you to achieve you goal with passion.
A good design cannot be influenced just by opinions formed on professional forums, or by the criteria of a competition jury: it has to focus on the end user instead. Good design creates meaningful first impressions, It is effective and efficient in fulfilling its purpose, differentiate from your competitors and solve problems.