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Simple things and ideas are always more powerful and understandable than the complex ideas and things. Simple means looking elegant without including too many unnecessary things. Significant means having meaning, influence and importance.
If you message is complicated, your audience will have a difficult time understanding the value. Which loses all significance. Keep your message simple, to the point, but powerful. A design itself says thousand words. If reflects your brand.
Attitude makes a lot of difference in our lives. I can - is itself an attitude which defines your persona towards your goals. With the right attitude you will not only achieve the impossible but it will also do wonders no matter how much time & effort it takes. Just keep working persistently and you will achieve it.