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A good design is effective and efficient in fulfilling its purpose. It makes a good first impression. Design keeps your content user-friendly. "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs
A good design serves the purpose. A bad design will not serves its purpose, that's why it needs revisions. A good design approves faster than bad design. If we move forward with good design, it will accomplish his goals. If we move forward will bad design it will not accomplish his goals and needs rework, which in the end results in extra cost.